Case Study

Simplifying beauty
MiaMia.

A data-driven platform that simplifies beauty through personalization. We defined the product strategy, built the experience, tech stack, and designed the brand.

Partner

MiaMia Beauty

Industry

Retail & E-Commerce

Services

Product StrategyBrand DesigniOS AppAPI Integration

Kick Off

With every product we build, we kick off the project with a discovery workshop designed to validate and understand the problem we're solving. We empathize with our user so that we can design to their needs. While defining our user, we set broad goals for the product. On the outset, we answer the question of why.

Why are we building the product? What purpose does it serve? Why should the end user care?

One Place

Beauty is naturally social as people rely on friends' recommendations to discover beauty products. There was no dedicated platform to make this connection—essentially facilitating existing offline behavior.

In our research, we found the vast array of beauty and grooming choices inundates and confuses most people. Before MiaMia, people used a disjointed collection of blogs, Instagram, and friend recommendations. MiaMia solves these problems with a personalized, singular user experience. We collectively recognized that the solution had to be mobile as beauty research is done on-the-go 80% of the time.

The Pitch

With MiaMia's Founder & CEO, we built a pitch deck for her to tell the story of MiaMia and raise funding.

Custom

For our target user, the overabundance of choice is the new norm. With MiaMia, we empower our users to lead their own beauty journey. During onboarding, we ask questions based on how much makeup the user wears, their skin tone, age, and main beauty concerns. As we enhance MiaMia, we can tailor the looks and products we show, so the app is more relevant to individual beauty needs.

“Working with BL3NDlabs has been the best agency experience in my 20+ year career. In fact, they don't feel like a typical agency and serve as a core part of the team. It's difficult to find a singular group that can handle design, UX, UI, product development and strategy and BL3NDlabs accomplishes that and much more. I highly recommend working with them as they seamlessly helped make MiaMia a reality.”

Rita Ravindra

Founder & CEO, MiaMia Beauty

Polish

We designed the MiaMia brand to exude empowerment. We took a stand that resonates with MiaMia's core audience within a competitive market. From the custom illustrations down to style guide assets, our team created a fun-loving and fierce look and feel.

Find Friends

Buy Beauty

Share Products and Looks

Build

We implemented a smart back-end solution to allow MiaMia to control their dataset while not having to manage it actively full time. Leveraging reliable third parties, we automated tasks so the founding team could spend their time on high-value projects rather than menial tasks.

Iterate & Insight

With a lean team, we built and prototyped in continuous cycles. We conducted research sprints with core users to qualitatively test the overall concept. We built MiaMia a back-end admin panel that allows for editorial control of the app, user-generated content moderation, and key data reporting.

Bold Lip Looks

Beauty Concerns

User Engagement

Technology has changed almost every industry, but beauty is years behind. Because beauty is so personal, the power of MiaMia lies within the data. Understanding individual user needs, preferences, and influences will unlock key insights for brands wanting to connect with the modern user and empower users to lead their beauty journey.