We're a full stack digital product firm. We build best-in-class user experiences with solid, scalable tech. First, we dig into the business model, user needs, and the people driving the business. With this perspective, we integrate technology solutions with process and adoption in mind, rather than bolting on hacky fixes.
With lean industry research and broad trend analysis, we develop a custom workshop that sets the strategic foundation for the products and brands we build. Focusing on user experience, product strategy, and technical approach, we kick off with a collective vision. As a team, we define metrics for success, a profile of our user, their pain points and how we might solve them. We relentlessly prioritize solutions grading them on the user value, impact on the business, and technical feasibility.
We measure success by outcomes, not hours or a list of deliverables. We practice user-centered design by first understanding the person using the product and the job they're trying to accomplish. Informed by our team's design & technical expertise, along with signals in the competitive market, we come to the table with a hypothesis to solve user pain points. To be sure we're on target, we test prototypes early and often to challenge our design approach. As we learn from our user, we iterate on the design before development begins.
We develop in sprints and avoid big presentations and reveals. With multiple cycles of feedback and quality testing, we build for scale and sustainability. We're in it for the long term— once we go live, the product development cycle doesn’t end. To inform product roadmaps, we measure both analytics & user feedback to continue building products people love to use.
We offer flexible ways to engage that best compliment the project with a lean, cross-functional team.
We start every project with a custom workshop to solve user experience & technical problems. The goal is to form a solution that addresses user needs and business goals. After we arrive at a solution, we iteratively prototype and test to validate our hypothesis through a Project or Retainer phase.
When the Project has a solid definition of done as defined via a Workshop, we craft a statement of work for a fixed cost and time.
We offer a full stack product team for continuous design and delivery for a monthly or hourly fee.