MiaMia is a data-driven platform that simplifies beauty through personalization. With MiaMia, users can discover beauty inspiration from friends, bloggers & brands. Sharing how-to's with friends and showcasing related products is quick and easy. To complete the circle, users can purchase products from their favorite retailer.

We partnered with MiaMia’s founder to define the product strategy, build the experience, tech stack, and design the brand.

MiaMia screens: looks feed, profile, look post, product
MiaMia screens: looks feed, profile, look post, product
MiaMia screens: looks feed, profile, look post
MiaMia screens: looks feed, look post

Kick Off

With every product we build, we kick off the project with a discovery workshop designed to validate and understand the problem we’re solving. We empathize with our user so that we can design to their needs. While defining our user, we set broad goals for the product.
On the outset, we answer the question of why.

Why are we building the product?

What purpose does it serve?

Why should the end user care?

One Place

Beauty is naturally social as people rely on friend's recommendations to discover beauty products. There was no dedicated platform to make this connection— essentially facilitating existing offline behavior.

In our research, we found the vast array of beauty/grooming choices inundates and confuses most people. Before MiaMia, people used a disjointed collection of blogs, Instagram, and friend recommendations. The existing digital beauty user experience was not serving user's needs. Women (and men) were craving personalization of products for their unique needs.

MiaMia solves these problems with a personalized, singular user experience. We collectively recognized that the solution had to be mobile as beauty is now happening on-the-go 80% of the time.

Miamia Onboarding App Screen

The Pitch

With MiaMia's Founder & CEO, we built a pitch deck for her to tell the story of MiaMia and raise funding. Here’s a sneak peek:

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Custom

For anyone concerned with their appearance, especially our target user, the overabundance of choice is the new norm. The amount of products promising results, beauty tutorials, and societal expectations can overwhelm and intimidate.

With MiaMia, we empower our users to lead their own beauty journey.

During onboarding, we ask questions based on how much makeup the user wears, their skin tone, age, and main beauty concerns. As we enhance MiaMia, we can tailor the looks and products we show people, so the app itself is more relevant to individual beauty needs.

Working with BL3NDlabs has been the best agency experience in my 20+ year career. In fact, they don’t feel like a typical agency and serve as a core part of the team. It’s difficult to find a singular group that can handle design, UX, UI, product development and strategy and BL3NDlabs accomplishes that and much more. I highly recommend working with them as they seamlessly helped make MiaMia a reality.
— Rita Ravindra, Founder & CEO, MiaMia Beauty
Illustration by @loveless_designs

Polish

We designed the MiaMia brand to exude empowerment. We took a stand that resonates with MiaMia’s core audience within a competitive market. From the custom illustrations down to style guide assets, our team created a fun-loving and fierce look and feel.

Polish

We designed the MiaMia brand to exude empowerment. We took a stand that resonates with MiaMia’s core audience within a competitive market. From the custom illustrations down to style guide assets, our team created a fun-loving and fierce look and feel. Illustration by @loveless_designs

Grapefruit #FF5F5F
Eggplant #18061D
Light Salmon #FBB398
Very Light Pink #FEE5E5
Blue Grey #8297AF
Pale Grey #E2EAED
Grapefruit #FF5F5F
Light Salmon #FBB398
Blue Grey #8297AF
Eggplant #18061D
Very Light Pink #FEE5E5
Pale Grey #E2EAED
It's pretty much the virtual equivalent of rifling through your friends' makeup bags, except those friends are beauty bloggers who stay making Instagram's popular page.
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Build

We implemented a smart back-end solution to allow MiaMia to control their dataset while not having to manage it actively full time. We knew we had to present MiaMia with a low maintenance solution that would fit their operations budget. Leveraging reliable third parties, we automated tasks so the founding team could spend their time on high-value projects rather than menial tasks.

facebook-logomailchimp-logoinstagram-logo
mix-panel-logobranch-logo

Iterate

With a lean team, we built and prototyped in continuous cycles. We conducted research sprints with core users to qualitatively test the overall concept and understand potential roadblocks to usability. Once we closed a research round, we evaluated the feedback for patterns. From there, we decided how to iterate based on that feedback.

Insight

We built MiaMia a back-end admin panel that allows for editorial control of the app, user-generated content moderation, and key data reporting. This quantitative data is incredibly valuable as we enhance product & business strategy while we design for MiaMia’s users.

Bold Lip Looks Bold Lip Looks Graph
Beauty Concerns Beauty Concern Chart
User Engagement User Engagement Funnel

Technology’s changed almost every industry, but beauty is years behind. Because beauty is so personal, the power of MiaMia lies within the data. Understanding individual user needs, preferences, and influences will unlock key insights for brands wanting to connect with the modern user and empower users to lead their beauty journey.

One of the “12 Apps That Will Transform Your 2017”

Design

Information Architecture
Wireframes
Product Design
Creative Direction
Brand Design
Illustrations @loveless_designs
Motion Design
Usability Testing

Strategy

Product Strategy
Campaign Strategy
Social Direction

Engineering

Technical Strategy
Prototyping
Front End Development
IOS Development
Systems Architecture
Dev Ops
API Integration