MiaMia is a data-driven platform that simplifies beauty through personalization.

We defined the product strategy, built the experience, tech stack, and designed the brand.
MiaMia Beauty App Screens
MiaMia screens: looks feed, profile, look post, product
MiaMia screens: looks feed, profile, look post
MiaMia screens: looks feed, look post

Kick Off

With every product we build, we kick off the project with a discovery workshop designed to validate and understand the problem we’re solving. We empathize with our user so that we can design to their needs. While defining our user, we set broad goals for the product.
On the outset, we answer the question of why.

MiaMia Discovery Scribbles

Why are we building the product?

What purpose does it serve?

Why should the end user care?

One Place

Beauty is naturally social as people rely on friend's recommendations to discover beauty products. There was no dedicated platform to make this connection— essentially facilitating existing offline behavior.

In our research, we found the vast array of beauty/grooming choices inundates and confuses most people. Before MiaMia, people used a disjointed collection of blogs, Instagram, and friend recommendations. The existing digital beauty experience was not serving user's needs. People were craving personalization of products for their unique needs.

MiaMia solves these problems with a personalized, singular user experience. We collectively recognized that the solution had to be mobile as beauty research is done on-the-go 80% of the time.

MiaMia Onboarding

The Pitch

With MiaMia's Founder & CEO, we built a pitch deck for her to tell the story of MiaMia and raise funding. Here’s a sneak peek:

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MiaMia Pitch Deck Tagline MiaMia Pitch Deck Beauty Market MiaMia Pitch Deck Market Hero
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For our target user, the overabundance of choice is the new norm. The amount of products promising results, beauty tutorials, and societal expectations can overwhelm and intimidate.

With MiaMia, we empower our users to lead their own beauty journey.

During onboarding, we ask questions based on how much makeup the user wears, their skin tone, age, and main beauty concerns. As we enhance MiaMia, we can tailor the looks and products we show, so the app is more relevant to individual beauty needs.

Rita Ravindra, CEO, MiaMia Beauty
Working with BL3NDlabs has been the best agency experience in my 20+ year career. In fact, they don’t feel like a typical agency and serve as a core part of the team. It’s difficult to find a singular group that can handle design, UX, UI, product development and strategy and BL3NDlabs accomplishes that and much more. I highly recommend working with them as they seamlessly helped make MiaMia a reality.
— Rita Ravindra, Founder & CEO, MiaMia Beauty
Bethany Robertson @Loveless_Designs Illustration by @loveless_designs


We designed the MiaMia brand to exude empowerment. We took a stand that resonates with MiaMia’s core audience within a competitive market. From the custom illustrations down to style guide assets, our team created a fun-loving and fierce look and feel.


We designed the MiaMia brand to exude empowerment. We took a stand that resonates with MiaMia’s core audience within a competitive market. From the custom illustrations down to style guide assets, our team created a fun-loving and fierce look and feel. Illustration by @loveless_designs

Grapefruit #FF5F5F
Eggplant #18061D
Light Salmon #FBB398
Very Light Pink #FEE5E5
Blue Grey #8297AF
Pale Grey #E2EAED
Grapefruit #FF5F5F
Light Salmon #FBB398
Blue Grey #8297AF
Eggplant #18061D
Very Light Pink #FEE5E5
Pale Grey #E2EAED
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It's pretty much the virtual equivalent of rifling through your friends' makeup bags, except those friends are beauty bloggers who stay making Instagram's popular page.
MiaMia Find Friends
MiaMia Buy Beauty
MiaMia Share Products and Looks
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We implemented a smart back-end solution to allow MiaMia to control their dataset while not having to manage it actively full time. We knew we had to present MiaMia with a low maintenance solution that would fit their operations budget. Leveraging reliable third parties, we automated tasks so the founding team could spend their time on high-value projects rather than menial tasks.

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With a lean team, we built and prototyped in continuous cycles. We conducted research sprints with core users to qualitatively test the overall concept and understand potential roadblocks to usability. Once we closed a research round, we evaluated the feedback for patterns. From there, we decided how to iterate based on that feedback.


We built MiaMia a back-end admin panel that allows for editorial control of the app, user-generated content moderation, and key data reporting. This quantitative data is incredibly valuable as we enhance product business strategy while we design for MiaMia’s users.

MiaMia Beauty Analytics
Bold Lip Looks MiaMia Analytics Bar Graph
Beauty Concerns MiaMia Analytics Beauty Concerns
User Engagement MiaMia Analytics Purchase Funnel

Technology has changed almost every industry, but beauty is years behind. Because beauty is so personal, the power of MiaMia lies within the data. Understanding individual user needs, preferences, and influences will unlock key insights for brands wanting to connect with the modern user and empower users to lead their beauty journey.

MiaMia Admin
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One of the “12 Apps That Will Transform Your 2017”



  • Product Strategy
  • Campaign Strategy
  • Social Direction


  • Information Architecture
  • Wireframes
  • Product Design
  • Creative Direction
  • Brand Design
  • Illustrations @loveless_designs
  • Motion Design
  • Usability Testing


  • Technical Strategy
  • Prototyping
  • Front End Development
  • IOS Development
  • Systems Architecture
  • Dev Ops
  • API Integration

Get It

We build best-in-class user experiences on solid, scalable tech stacks.

MiaMia iPhone App Store MiaMia iPhone App Store Description