Case Study

Finding the right fit
Fulcrum.

Fulcrum empowers companies to find and hire specialized gig economy workers while staying compliant to employment laws. We built the web app platform and brand from the ground up. The Fulcrum identity is a direct visual metaphor that animates the process of finding "the one" candidate out of many.

Partner

Fulcrum

Industry

Technology SaaS

Services

Product StrategyBrand DesignWeb AppAPI Integration

The Battle for Talent

Enterprises undergo a laborious process of trying to find talent through archaic, manual methods. In most large companies, there's a department tasked with finding and hiring hourly and contract talent, but the process doesn't feed the company's need for highly specialized talent on-demand. Hiring managers and CEOs alike feel the pain of the hiring process.

As a potential solution, there are thousands of talent cloud platforms capturing on-demand talent while new players emerge daily. Gig economy workers with unique skill sets can join platforms focused on their vertical and see the offers roll in.

Enterprises are missing out on this critical talent pool.

For Fortune 1000 companies, access to the talent cloud is limited and legally risky. Sometimes, hiring managers are so desperate for candidates they "rogue spend," meaning they use talent cloud platforms but put it on the credit card to circumvent the procurement process. Rogue spend has a direct effect on an enterprise's financial bottom line and cuts out potential scale-based partnerships. Accordingly, gig economy workers cannot take advantage of opportunities at large enterprises due to the employer's compliance concerns.

The demand and supply side need a solution. Enter Fulcrum.

Hire the highest quality talent

From best-in-class talent cloud platforms

Leverage in one place

The power and extensibility of the on-demand talent cloud

Expand the talent supply chain

Work within existing sourcing tools (VMS software)

Streamline the process

Deliver the right talent at the right time

“It's rare to find a partner who's as passionate as we are about affecting positive change in the world.”

Sean Ring

Co-Founder, Fulcrum

Brand Strategy = UX Strategy

When we build an industry-changing solution, we love to start at the idea stage. The Fulcrum team came to us with an industry-changing idea, seed funding, and a name. As their design and technology team, our charge was to be smart about how we spent their budget for the initial build and brand.

We created custom user experience and brand workshops that built a strategic foundation for the brand and platform. Backed by research, we developed high-level personas with exercises including empathy mapping, stakeholder interviews, and user journey frameworks. With this understanding of Fulcrum's varied users, we developed unique positioning to address each user type's needs.

Personas

Wireframe

The Why

Is and Is Not

User Flow

Win the ongoing talent war

For CEOs

Leverage the power of the talent cloud to solve your people problems. Flex work is no longer relegated to traditional hourly rate earners. Fulcrum is your solution to leverage an agile workforce while mitigating legal risk and staying compliant.

For Procurement

Provide smart, agile workforce solutions while reducing rogue spend. With a single point of contact and optional integration with your VMS, create long-term value for your hiring needs.

For HR

Add talent-on-demand to your total talent management strategy while staying 1099 compliant and empowering direct sourcing. Easily transfer candidates within the company.

For Hiring Managers

Get instant access to specialized teams to help solve your toughest problems. Find and deploy the right talent sourced from established and up-and-coming flex hiring platforms.

Exploring Style

With a solid understanding of the solution to be built, we explored different ways to represent the brand visually. We created three on-strategy design directions for the team to review. Ultimately, the direction chosen was clean, simple, and scalable—modern and tech without presenting too informal or edgy.

Simple, Clean, Scalable

Bright, Transparent, Speed

Fun, Scalable, Fresh

Tech Strategy

We designed a custom RESTful API as the underlying foundation to the Fulcrum platform, putting innovation front and center and supporting faster iteration. By providing an interface that helps Fulcrum's platform align to the API's request-response cycles, external partners can better understand, use, and integrate with their API.

Leveraging 3rd party Gig Economy integrations from the likes of Upwork and others, as well as VMS integrations from partners like SAP's Fieldglass, we created a standardized Staffing and Recruiting engine designed around Fulcrum's gold-standard for seamlessly and quickly trading data between all parties while driving out meaningful and automated results in real-time.

As Fulcrum grows their client base, we continue to support their design and technical needs. We're building multiple integrations and designing the next iteration of their user experience.

“BL3NDlabs was like a founding member of our team. Their unique approach to user-centric design and development helped build our initial product and craft our brand. Their thorough process combined with their talented staff set us up for future success while staying on-time and on-budget. An absolutely incredible partner!”

Trevor Foster

Co-Founder and CEO, Fulcrum

tl;dr

Strategy

Product Strategy
Demand Marketing Strategy
Brand Positioning

Design

User Research
Information Architecture
Wireframes
Product Design
Creative Direction
Brand Design
Motion Design

Engineering

Technical Strategy
Prototyping
Front End Development
DevOps
Systems Architecture
Infrastructure
API Integration
Software as a Service

We build best-in-class user experiences on solid, scalable tech stacks.

Get It — fulcrumworks.com

Press: Entrepreneur, Talent Culture, Business.com

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