Case Study

Based on their interests, OnePitch sends personalized leads to Journalists and allows them to seamlessly connect with Publicists.

We defined the product strategy, user experience, tech approach and expanded the brand.

Quickly submit a pitch by writing a few bullet points and selecting relevant topics and industries.

Problem

Journalists receive dozens of useless or misdirected pitches every day. Unwanted emails and cold pitches inundate inboxes. Many times, these emails have nothing to do with the journalists' beat. It’s a major chore to sift through email to find something good— this dredge wastes so much time and useful information gets overlooked.

Publicists spend endless hours researching their contact lists, searching for someone who may want to receive the pitch— only to get little response. For publicists, pitching cold and constant follow up is the norm ending up in wasted hours each day. We partnered with OnePitch to solve this.

Solution

With a simple sign up, journalists receive one email a day with pitches based on their chosen interests. The OnePitch team reviews and approves every pitch on the platform. These two measures ensure journalists receive stories they actually want in their inbox.

In the same light, publicists can leverage an easy to use the platform that distributes their pitches daily to precise media contacts. This way, the quantity of email is low, and the quality of the content is high.

The end of bad pitches.

The start of great stories.

Journalists recieve custom emails based on their tech vertical preferences

One of a Kind

As publicists, OnePitch experienced the problem on a daily basis. Even if a publicist had a great story to tell, they could be trying to contact a journalist who didn’t cover the subject, was too busy to respond or someone who left their position.

When OnePitch approached us with this idea, it surprised us a product didn’t exist to solve this yet. Sure, roll up emails targeted to journalists are out there. Still, no one had cracked the real journalist’s need: to have a custom set of pitches based on preferences you control as a user, all the time.

In our UX sprints, we designed a straightforward sign-up flow for both parties. As a journalist, you can quickly create an account, pick your interests, and get the goods in your inbox. As a publicist, you can easily upload your pitch and know it’s going to a highly select group of journalists.

Tech verticals are easy to understand and select

Style

We knew OnePitch had to have a strong visual presence. Using an already designed logo, we built out their identity system. Using high-key photography with pops of yellow, we designed a unique, memorable, and modern brand. From color to typeface, button styles to interest selection, this platform communicates simple, friendly precision.

Elements from OnePitch's style guide

Launch

Right now, OnePitch is an MLP— minimum lovable product. We can't wait to see what they do next with this stellar idea that solves real user problems with a smart, seamless experience.