We built the technology that powers the future of work for the Fortune 1000. Fulcrum empowers companies to find & hire specialized gig economy workers and stay compliant with employment law.
We partnered with Fulcrum's founders, 20-year veterans of the employment space, in building the platform and brand from the ground up.
Enterprises undergo a laborious process of trying to find talent through archaic, manual methods. In most large companies, there’s a department tasked with finding and hiring hourly/contract talent, but the process doesn't feed the company's need for highly specialized talent on-demand. Hiring managers and CEOs alike feel the pain of the hiring process.
As a potential solution to this, there are thousands of talent cloud platforms capturing on-demand talent while new players emerge daily. Gig economy workers with unique skill sets can join the platform focused on their vertical and see the offers roll in.
For Fortune 1000 companies, access to the talent cloud is limited and legally risky. Sometimes, hiring managers are so desperate for candidates they “rogue spend,” meaning they use the talent cloud platforms but put it on the credit card to circumvent the procurement process. Rogue spend has a direct effect on an enterprise's financial bottom line as it reports inaccurately. Rogue spend also cuts out potential scale-based partnerships enterprises can negotiate.
Accordingly, gig economy workers cannot take advantage of opportunities at large enterprises due to the employer’s compliance concerns.
️️Hire the highest quality talent from best-in-class talent cloud platforms
Leverage the power and extensibility of the on-demand talent cloud in one place
Expand the talent supply chain while working within existing sourcing tools (VMS software)
️️Streamline the sourcing process to deliver the right talent at the right time
When we build an industry-changing solution, we love to start at the idea stage. The Fulcrum team came to us with an industry changing idea, seed funding, and a name. As their design & technology team, our charge was to be smart about how we spent their budget for the initial build and brand.
We created custom user experience and brand workshops that built a strategic foundation for the brand and platform. Backed by research, we developed high-level personas with exercises including empathy mapping, stakeholder interviews, and user journey frameworks.
With this understanding of Fulcrum’s varied users, we developed unique positioning to address each user type’s needs.
Leverage the power of the talent cloud to solve your people problems. Flex work is no longer relegated to traditional hourly rate earners. The "gig economy" is becoming the talent economy.
With flexibility as one of the most crucial components of a healthy business, Fulcrum is your solution to leverage an agile workforce while mitigating legal risk and staying compliant.
Provide smart, agile workforce solutions to your company while reducing rogue spend. With a single point of contact and optional integration with your VMS, create long-term value for your hiring needs.
Add talent-on-demand to your total talent management strategy while staying 1099 compliant and empowering direct sourcing. Easily transfer candidates within the company to be sure quality people stay within your organization.
Get instant access to specialized teams to help solve your toughest problems. Find & deploy the right talent sourced from established and up-and-coming flex hiring platforms in your industry.
With a solid understanding of the solution to be built, we explored different ways to represent the brand visually. Inspired by an “is/is not” brand exercise, an understanding of our users, and the company’s values, we created three on-strategy design directions for the team to review and discuss.
All three directions resonated with Fulcrum’s founders as they expressed the company’s vision and users. Ultimately, the direction chosen was clean, simple, and scalable. This way, Fulcrum could feel modern and tech without presenting too informal or edgy.
We designed a custom RESTful API as the underlying foundation to the Fulcrum platform, putting innovation front and center, supporting faster iteration. By providing an interface that helps Fulcrum's platform align to the API's request-response cycles, external partners can better understand, use, and integrate with their API.
Leveraging 3rd party Gig Economy integrations from the likes of Upwork and others, as well as VMS integrations from partners like SAP's Fieldglass we were able to create a standardized Staffing and Recruiting engine designed around Fulcrum's gold-standard for seamlessly and quickly trading data between all parties while driving out meaningful and automated results in real-time. These integrations allowed for a highly scalable staffing process that elegantly bridge the gap between the compliant driven business Vendor Management Systems (VMS) and the hugely popular emerging Gig Economy platforms.
As Fulcrum grows their client base, we continue to support their design and technical needs. We’re building multiple integrations and designing the next iteration of their user experience.