Reimagining the coast
Ocean Park Inn.
Refreshing a brand and building a cutting-edge web presence for an iconic San Diego hotel. We redesigned a brand honoring a rich history and built a fully responsive booking website from the ground up.
Redefining beach getaways for a new generation.
Family-owned since 1967, Ocean Park Inn has been a beacon of iconic San Diego beach and surf culture. As the vacation industry has evolved with younger families traveling, the need for more unique experiences and stays has become increasingly apparent.
In order to stay at the forefront of the industry, Ocean Park Inn was challenged to meet the demands of travelers. With an upcoming renovation to the hotel, the timing was perfect to update their brand and define the vision.
Building a modern brand and custom booking website.
Accounting for the love BL3NDlabs has for its homebase San Diego, we engaged with the Ocean Park Inn team for digital and print rebranding, website design, and responsive web development.
We set out to build a brand that paid homage to the inn's history while also feeling modern and more youthful. Beyond the brand, our next step was to apply the brand to a new marketing site, enabling custom room search and reservations, package purchasing, and a clean, easy way for the Ocean Park Inn team to manage it over time.
Mid-century modern
meets the beach.
The pillars of the Ocean Park Inn brand have always been the same: casual beach vibe, fun, and vibrant. We set out to strategize around the rebrand, challenging ourselves not to acquiesce to the standard ocean-blue palette but rather think outside of the box.
We created a brand identity inspired by the mid-century modern interior design of the recent renovation that would connect with the next generation of San Diego visitors: young families, millennial couples, and leisure business travelers.
We designed the logo using a script typeface to exude a laid-back vibe and created wave forms encapsulated in a circle to represent the beach and sun, all in one. Inspired by the original logo, we carried out motifs of waves, the sun, and palm trees throughout the new brand identity.
Implementing the brand identity across all touchpoints.
With a scalable visual design system in place, we provided assets for social media, email, print, and environmental designs, ensuring that the Ocean Park Inn brand felt cohesive and seamless from booking online to checking in at the hotel.
Surfing up a new web experience.
We kicked off the web design portion with our proven process translating brand into accessible, joyful, purposeful websites. Understanding user goals, business goals, and long-term vision, we started by building a robust Information Architecture and content strategy.
Custom scroll gallery for prospective guests.
On top of WordPress, we wrote a completely custom integration with a 3rd party property management software to accommodate the multi-step user checkout flow—room reservations, add-on packages, time-based drip campaign rules, coupon management, real-time availability, and booking estimates. We implemented Bridgepay as a payment gateway and Google Analytics for ongoing access to site metrics.
“A genuinely professional agency I'd gladly recommend to others. Having collaborated with BL3NDlabs on multiple projects, I can confidently state that their expertise in digital product design and development is top-notch. Their team consistently delivers innovative solutions, maintains open communication, and ensures the product aligns with our vision.”
tl;dr
Strategy
- Brand Strategy
- Content Strategy
Design
- User Research
- Information Architecture
- Wireframes
- Brand Design
- Product Design
- Prototyping
Engineering
- Technical Strategy
- Full Stack Development
- API Integration
- Post Launch Maintenance
We build best-in-class user experiences on solid, scalable tech stacks.
Get It — oceanparkinn.comLet's Hit the Waves.
