Case Study

Rand McNally
Freight.

A platform built to reduce the complexities of logistics in commercial transportation—web, iOS, and Android apps, back-end admin panels, and their corresponding APIs.

Partner

Rand McNally

Industry

Logistics & Commercial Transportation

Services

Web AppiOS & AndroidAPI IntegrationAdmin Panels

Through a bidding process, a carrier and shipper are matched up.

A fragmented process.

Rand McNally is one of the oldest geospatial companies in the US. They develop maps, software, and hardware for consumer electronics, commercial transportation, and education.

The trucking industry has long run manually—with middlemen connecting carriers and drivers to shippers and their loads. Shippers and carriers rely on phone calls, texts, emails and, when they're lucky, spreadsheets. For shippers, the process is opaque and manual; a phone call is the closest thing to a status or location check. Carriers often sit with trucks idle and running empty 40% of the time.

For Carriers

One place to find curated loads by location, truck setup, and projected earnings—view shipment details, place a bid or Instant Win, and get paid via ACH or T-Checks.

For Shippers

Carriers bid for the job to keep costs competitive. Shippers can favorite carriers they've worked with before for easy access to people who get the job done.

Designing for carriers.

Find loads, view details, and place bids—all in one platform.

Find Shipments

Set targeted attributes to see a curated list or map view of shipments and reduce lead time between scheduling the next load.

View Shipment Details

Access a comprehensive view of shipment details so the right tools and capacity are prepared for the job.

Place Bid / Instant Win

Name a price or choose Instant Win to book efficiently and reduce unused capacity.

Simplifying for shippers.

Publish Shipments

Publish your shipment and find the right carrier at the right price.

Track in Real-Time

Know exactly where your loads are with GPS tracking, all the time.

Stay Connected

Stay connected with your carrier through on-platform messaging.

Think of Rand McNally Freight as the eBay for logistics.

Aligning to
the brand.

Rand McNally came to us with their brand well-documented. We designed within their brand standards with Material Design as a requirement.

We had access to their wide color palette and paired it down, pulling inspiration from the cross-country journey from industry to nature. Custom Material Design components enabled fast iteration.

Material Design

Brand System

Material Sticker Sheet

Custom Material Design components for fast iteration across web, iOS, and Android.

Smarter logistics.

With real-time analytics, shippers monitor spend—loads completed and payments made. Carriers and drivers monitor output: loads completed, miles driven, and payments processing or received. These insights help users optimize their business, stay compliant with hours-of-service laws, and make more money.

Real-time analytics

Admin dashboards

Hours-of-service compliance

Payment tracking

Rate & review flow

Payment analytics in the admin dashboard

Graphs showing payment analytics within the admin dashboard

Completed loads analytics in the admin dashboard

Graphs showing completed loads analytics within the admin dashboard

Miles driven analytics in the admin dashboard

Graphs showing miles driven analytics within the admin dashboard

Engineering

We build best-in-class user experiences on solid, scalable tech stacks. Front-end development, iOS and Android development, systems architecture, DevOps, and API integration powered the Freight platform.

# Front End# iOS# Android# Systems Architecture# DevOps# API Integration

Strategy, design & execution.

Product Strategy, Demand Marketing, Brand Positioning

Information Architecture, Wireframes, Product Design, Prototyping

Technical Strategy, Front End, iOS & Android, API Integration

We build best-in-class user experiences on solid, scalable tech stacks.

Let's Drive Your Business

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